Privacy Policy

1. Who We Are

Gravity ("Company," "we," "us," or "our") is a business entity operating under the laws of the State of Israel, providing founder-led growth services including a SaaS platform and done-for-you strategy services.

For the purposes of the Privacy Protection Law, 5741-1981 (the "PPL"), Gravity acts as the data controller and owner of the databases in which personal information is stored.

Contact Information

For all privacy-related inquiries: hello@growgravity.com

2. Information We Collect

Information You Provide Directly

• Identity data: Full name, professional title, company name
• Contact data: Email address, phone number, WhatsApp number
• Account data: Username, password (stored encrypted), account preferences
• Payment data: Billing address and payment method details (processed by our third-party payment processor; we do not store full card details)
• Content data: Posts, ideas, materials, and other content you upload or create within the platform
• Communication data: Messages sent via our contact forms, WhatsApp integration, or email
• Profile data: LinkedIn and social media profile information you connect or provide

Information Collected Automatically

• Usage data: Pages visited, features used, time spent, actions taken within the platform
• Device data: Browser type, operating system, IP address, device identifiers
• Log data: Access times, error logs, and other technical diagnostics
• Cookie data: As described in Section 6 below

Information from Third Parties

• LinkedIn profile data when you connect your LinkedIn account
• Scheduling data from TidyCal when you book a meeting
• Analytics data from Vercel Analytics (anonymized)

3. How We Use Your Information

We use the information we collect to:

• Provide, operate, and improve the Gravity platform and services
• Create and manage your account
• Process payments and manage subscriptions
• Communicate with you about your account, updates, and support
• Send marketing communications where you have given consent
• Personalize content recommendations and platform features
• Detect, prevent, and address technical issues, fraud, or misuse
• Comply with legal obligations under Israeli law
• Enforce our Terms of Service

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

4. Legal Basis for Processing

Under the Privacy Protection Law, 5741-1981, we process your personal information on the following bases:

• Consent: Where you have given us explicit consent, such as for marketing communications or optional features
• Contract performance: Processing necessary to provide the services you have purchased or requested
• Legal obligation: Processing required to comply with Israeli law
• Legitimate interest: Processing necessary for our legitimate business interests, such as fraud prevention and service improvement, where these do not override your fundamental rights

5. Sharing Your Information

We may share your personal information with:

Service Providers

Third-party vendors who assist us in operating our platform, including:

• Vercel Inc. — website hosting and deployment
• TidyCal — appointment scheduling
• Payment processors — billing and subscription management
• Communication providers — email and WhatsApp integration

All service providers are contractually required to protect your information and use it only for the purposes we specify.

Legal Requirements

We may disclose your information if required to do so by Israeli law, court order, or governmental authority, or to protect the rights, property, or safety of Gravity, our users, or others.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will provide notice before your personal information is transferred and becomes subject to a different privacy policy.

We do not share your personal information with third parties for their independent marketing or commercial purposes.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to operate and improve our services. Types of cookies we use:

• Essential cookies: Necessary for the platform to function (login sessions, security). Cannot be disabled.
• Functional cookies: Remember your preferences (theme, language settings)
• Analytics cookies: Help us understand how users interact with the platform (anonymized data)

You may control cookie settings through your browser settings. Disabling certain cookies may affect functionality of the service.

7. Data Retention

We retain your personal information for as long as necessary to:

• Maintain your active account and provide our services
• Comply with Israeli legal obligations (including tax records, which must be retained for 7 years under Israeli law)
• Resolve disputes and enforce our agreements

Upon termination of your account, we will delete or anonymize your personal data within 90 days, except where retention is required by law. Content you have created may be retained in anonymized form for platform improvement purposes.

8. Data Security

We implement appropriate technical and organizational security measures in accordance with the Privacy Protection Regulations (Data Security), 5777-2017, including:

• Encryption of data in transit (TLS/SSL) and at rest
• Access controls and authentication requirements
• Regular security assessments
• Secure data backup procedures
• Employee training on data protection

While we take all reasonable precautions, no method of transmission or storage is 100% secure. In the event of a data breach that poses a significant risk to your rights, we will notify you and the relevant Israeli authorities as required by law.

9. Your Rights

Under the Privacy Protection Law, 5741-1981, you have the following rights regarding your personal information:

• Right to access: You may request a copy of the personal information we hold about you
• Right to correction: You may request correction of inaccurate or incomplete personal information
• Right to deletion: You may request deletion of your personal information, subject to our legal retention obligations
• Right to object: You may object to certain processing, including direct marketing
• Right to withdraw consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing

To exercise any of these rights, contact us at hello@growgravity.com. We will respond within 30 days. If you are unsatisfied with our response, you may file a complaint with the Israeli Privacy Protection Authority (PPA) at gov.il.

10. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that we have collected personal information from a person under 18 without verified parental consent, we will delete that information promptly.

11. International Users

When we transfer data to our service providers outside of Israel, we take steps to ensure appropriate safeguards are in place as required by Israeli law.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable Israeli law. We will notify you of material changes by:

• Posting the updated policy on this page with a revised "Last Updated" date
• Sending an email notification to registered users

Your continued use of our services after such changes constitutes your acceptance of the updated policy. If you do not agree with the changes, you must discontinue use of our services.

13. Contact Us

For any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact:

Gravity
Email: hello@growgravity.com
Website: growgravity.com

14. Governing Law and Jurisdiction